Branded for life!

Are you branded? Not like the Texas longhorns, or the Derby horses, but are you bitten by the Brand bug? Well, I am not just talking about clothes, it could be anything from food to beer, shoes to perfumes, jewelry to gadgets, anything.
I have always had friends or family members around who are an advertisement from head to toe and their habits also cry out loud that they cannot survive without brands. Not only are they proud of their branded babies, but they take care of them like they really are babies! I was never a fashion conscious person, in fact I completely lack aesthetic sense!  Comfort was the topmost priority.  If the fashion police would have seen me in my college days, I would have been the worst offender! A few friends in my college days would work part-time so that they can earn money to splurge on branded clothes.
It is a sin if women don’t have a Louis Vuitton bag in the course of their lifetime!My brother-in-law likes United Colors of Benetton clothes and Michael Jordan shoes. Image A friend of mine loves Abercrombie & Fitch. My niece would do anything for a Zara top or FCUK clothes. My father has to have tea called ‘Society’ tea. He will not buy any other brand of tea. Now someone like one of my cousins has to have make up from MAC, she just swears by it and will hunt down each and every shop/mall till she finds her right brand! One of my friends is crazy about Apple products and calls his collection his family.Image Now they are all of different ages, genders, from different walks of life. This is how the brand gets popular, more number of people irrespective of age, gender, where they come from will determine which brand is the most popular of them all.Image
Business owners are spending so much money to attract people and retain customers. Several tactics, gimmicks are introduced to keep the moolah flowing. Does all of it really pay off in the end, is quality compromised in all of this? Frankly, I don’t think so! Brands are expensive because they guarantee good long lasting quality. Say if I buy something from a flea market and buy a similar thing from a branded shop, obviously there will be a major difference. But judging a person based on their ‘branded’standard of living is not right, it won’t help in making friends, will not always help in getting a job, will not be a qualifier for marrying someone,  so brand or no brand, what matters is what is underneath your skin and bones, who you are from the inside, the registered or trademark signs of what you are as a person. Only that brand called ‘Human’ will make all the difference, and you have the copyrights for it!


4 Comments (+add yours?)

  1. Rohit
    Apr 28, 2013 @ 06:19:07

    “”Only that brand called ‘Human’ will make all the difference, and you have the copyrights for it!””
    Very true! …ever heard of the brand “Being Human” ??? Hahaha..:D


  2. kirti
    Apr 28, 2013 @ 07:43:40

    wow… very well written pooo.. loved d last line.. Brand ´´HUMAN´´.. says it all..


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